Engagement through Branded Content

iRealities Mobile Application Development

Captivating Audiences with Animation and Mascots

At iRealities, we demonstrate our expertise in crafting branded content that not only entertains but also educates and engages diverse audiences across multiple platforms. Whether through compelling animations or informative series, our content strategically enhances brand identity and fosters deeper connections with the audience.

We harness the enchantment of animated storytelling and the unique appeal of mascots to engage diverse audiences, especially children. Our extensive experience in film and television has honed our ability to understand and anticipate audience preferences, which we strategically integrate into branded content to maximize engagement and impact.

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Animating Brand Narratives

We specialize in crafting animated stories that capture young imaginations, skillfully weaving educational and entertaining elements into each narrative to reflect the brand’s values and messages. This approach not only entertains but also creates lasting memories that enhance brand loyalty. For instance, our work with Cipla's "Tuffies," a public awareness initiative to improve awareness of respiratory care and lung health for children, featured a comic book unveiled by actress Sonali Bendre, along with animation and music videos. This initiatives has won several awards, including: IPRCCA Awards 2023: Gold in the Healthcare Marketing Category, PRmoments Health Comms Awards 2024: Gold for Best Communication Pharma, Biotech & Biopharma, Best Integrated Health Communications Campaign, and Excellence in Patient Communication, PR Award Asia-Pacific 2024: Silver in the Best Brand Strategy Category,Economic Times Shark Award: Gold in Health & Wellness.

Mascots as Ambassadors of Engagement

Mascots are pivotal in embodying a brand’s essence and maintaining an engaging presence across various platforms. We tell stories via mascot characters that become symbols of the brand’s commitment, driving interaction and building emotional connections. Examples include "Princess Amira" for Dabur Amla Kids and "Adventures Of Yali: Rise Of The Protector" for the Kalorex Group in educational sectors.

In-House Strength in Creating Mascots

At iRealities, our in-house expertise in creating mascots allows us to design unique, engaging characters that embody a brand’s essence and connect emotionally with audiences. Our skilled team of artists and animators meticulously researches and develops each mascot, ensuring it aligns perfectly with the brand’s values and messaging. These mascots are then seamlessly integrated across various platforms, from digital campaigns to live events, enhancing brand visibility and interaction. This comprehensive, in-house approach ensures consistency and quality, making each mascot a central figure in fostering brand loyalty and engagement.

Comprehensive Branded Content Solutions

From concept to execution, our end-to-end services ensure that all branded content is compelling, cohesive, and strategically aligned with marketing objectives. We work closely with brands to deploy content across effective channels, optimizing engagement.

Success in Film and Television

Our track record in film and television enriches our branded content projects. Hits like “Chaar Sahibzaade,” highly viewed television series like “Super V," “Sheikhchilli and Friendz,” “Jay Jay: The Chosen One,” and "Antariksh" underscore our expertise in creating popular media that resonates with broad audiences. This expertise informs our branded content, ensuring it is both appealing and effective

Engage with iRealities

Explore the potential of branded content with iRealities. Let us help you connect with your audience through captivating animations and charismatic mascots, designed to tell your brand's story in the most engaging way possible. Whether enhancing brand identity or conveying key messages, our innovative solutions are tailored to meet your objectives and leave a lasting impression

Ready to Transform Your Idea into Reality?

Let’s discuss how we can bring your vision to life. Contact us today to get started!

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Manjusha Kallianpur

National Creative Director

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Vaidehi Shinde

Business Development Head - Strategic Accounts

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